Following news that Britain ranked only 11 out of 24 OECD countries for pedestrian deaths per head of population1, new research from esure car insurance2 highlights road safety concerns amongst pedestrians:
Research also showed that nearly two thirds (62 per cent) of motorists surveyed said that they had driven through a red light at least once - even if just by accident, with four per cent admitting that they had done so several times.
Mike Pickard, Head of Risk and Underwriting at esure car insurance, said: "Although there has been good progress made in reducing road casualties over the last ten years, nearly 3,000 people still die on the roads each year3. With the UK falling behind many other countries regarding the proportion of pedestrian deaths, it is clear that the safety of pedestrians and cyclists is an area that needs to be addressed further.
esure supports the call for separate Government targets for those killed and seriously injured on Britain’s roads, split by different road users, to help reduce future motoring incidents involving pedestrians - particularly at traffic light signals and crossings where rules are being flouted by some motorists."
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esure was launched in 2001. The company offers car, home, pet and travel insurance over the internet and by phone. esure also offers car insurance cover through the brands Halifax, Sainsbury's, Sheilas' Wheels and more recently home insurance through the Sheilas' Wheels brand.
esure has secured two of the UK's most iconic sponsorships: the ITV National and Channel 4 Weather bulletins.