Sheilas' steps into travel market

Back

Women's insurer Sheilas' Wheels has added travel insurance to its range of products - and made it available to men.

The company hopes the product, which will provide comprehensive cover, can follow-up the success of its car and home insurance packages - despite letting blokes in on the deal.

Although the insurance will be available to both sexes, the firm hopes to keep women onside with optional policy enhancements aimed at mothers and their families.

Handbag holiday cover, seeing customers claiming for a snatched bag not charged any excess, is one of the many benefits available as standard.

Parents will be happy with the kids go free offer with all polices - providing cover for up to six kids at no extra charge.

Jacky Brown, spokeswoman for Sheilas' Wheels travel insurance, said: "This is a serious product in the wrappings of an innovative female-focused brand with features that should appeal to the needs and priorities of today's modern woman - whether they're single, a wife, a partner or have a family."

Copyright © Press Association 2010

Get a car insurance or home insurance quote now.