Giving back to charity is a natural part of our culture and, in addition to our community engagement activity, the Group supports a wide range of local and national charities.
Each office has regional Community Committees run by esure volunteers. The committees undertake a wide range of fundraising activities: everything from fun days, food and clothing appeals to cake sales as well as supporting broader appeals such as Children in Need, Comic Relief and our Christmas Bauble appeal: providing Christmas gifts to local people. We’re proud to say that last year our Community Committees raised over £55,000!
Each year, we sponsor a team of runners to take part in organised runs in each of our locations to raise money for our sponsored charity, Insurance United Against Dementia, the partnership between the insurance industry and Alzheimer’s Society.
The Group is a proud supporter of several charities whose work directly impacts the broader Insurance Industry. This includes AutoRaise, a charity that helps develop talent and reverse the skills shortage within the vehicle repair industry, and Safe Driver Stay Alive, a road safety initiative that aims to empower young drivers to make safe driving choices through a series of theatre productions.
During the coronavirus pandemic we continued our commitment to supporting the communities we represent. esure Group held a 12-week Community Challenge. We organised 26 different fundraisers for 9 local charities, including homeless shelters, mental health charities, women’s refuge centres and elderly care groups. We matched colleague donations and we are proud to have donated approximately £20,000 across the charities.
The Group also supported the ABI Motor and Home Insurance Pledge. The pledge helped people continue their vital work to support our communities without their policy cover being affected, for example: waiving any requirements to extend cover for key workers who may need to drive to different locations, volunteers who want to help their communities by transporting medicines or groceries to support those affected by coronavirus and office workers who need to work from home.
We reviewed and updated many of our business processes and tailored our response to different customer circumstances and situations, including prioritising NHS and emergency workers’ vehicles throughout the claims and repair processes, waiving fees for vulnerable customers and if our customer’s job was affected by the coronavirus, we kept their employment status the same so that their cover and premiums didn’t change.