Background
This Cookie Notice lets you know how we use cookies and similar tracking technologies and should be read together with our Privacy Notice. We’ll keep the Cookie Notice up to date with the latest legal requirements, so please check back here every now and again to see the latest version.
Just so everything’s clear, in this Cookie Notice the words “esure”, “we”, “us” and “our” refer to esure Insurance Limited and esure Services Limited; while “you” refers to anyone who uses our websites including:
- www.esure.com
- www.sheilaswheels.com
- www.firstalternative.com
- Our online portal – this covers everything you may visit once you have clicked ‘Log on’ and access your Account.
- Our online quote journeys – this covers our quote and sales process, which is any pages you might visit after clicking ‘Get a quote’, right up until you have bought and paid for your policy.
Collectively referred to in this cookie notice as 'our websites'.
If you’ve got a question about this Cookie Notice, please contact our Data Protection Officer by either emailing [email protected] or writing to esure Services Ltd, Attn: Data Protection Officer, The Observatory, Reigate, RH2 0SG.
What are cookies?
Cookies are small pieces of information that are downloaded to your device when you visit a website...
- Let you navigate between website pages quickly and easily
- Remember your preferences (to improve your online experience)
- Allow a website to recognise the device you are using...
- Make it easier for you to log on and use the site
- Tell us which parts of our websites you visit...
- Make sure any adverts you see are as relevant as possible...
- Help us to keep our website secure
For more detailed information about cookies, please visit aboutcookies.org or allaboutcookies.org.
Your consent
By using our websites, you accept the use of cookies... See ‘How to manage cookies’ below.
What types of cookies do we use?
There are different types of cookies and they’re usually split into the following categories...
The tables below explain the cookies used across our websites...
These are essential for a website to function properly and to make sure you have the best experience on it (this category includes some third-party cookies).
| Cookie name | Cookie type | Lifespan | First or third party | Description | esure.com | sheilaswheels.com | firstalternative.com | Our online portal | Our online quote journeys |
|---|---|---|---|---|---|---|---|---|---|
| .AspNetCore.Session | Session | End of session | First Party | ASP.NET Session cookie, used to associate the anonymised user with their session data. | Y | Y | N | N | N |
| __cf_bm | Session | 30 minutes | Third Party | The __cf_bm cookie supports Cloudflare Bot Management by managing incoming traffic that matches criteria associated with bots. The cookie does not collect any personal data, and any information collected is subject to one-way encryption. | Y | Y | Y | Y | Y |
| ARRAffinity | Session | End of session | Third Party | ARRAffinity cookie is set by Azure app service, and allows the service to choose the right instance established by a user to deliver subsequent requests made by that user. | Y | N | N | N | N |
| ARRAffinity | Session | End of session | First Party | ARRAffinity cookie is set by Azure app service, and allows the service to choose the right instance established by a user to deliver subsequent requests made by that user. | N | Y | N | N | N |
| ARRAffinitySameSite | Session | End of session | Third Party | This cookie is set by Windows Azure cloud, and is used for load balancing to make sure the visitor page requests are routed to the same server in any browsing session. | Y | N | N | N | N |
| ARRAffinitySameSite | Session | End of session | First Party | This cookie is set by Windows Azure cloud, and is used for load balancing to make sure the visitor page requests are routed to the same server in any browsing session. | N | Y | N | N | N |
| atlassian.account.xsrf.token | Session | End of session | Third Party | Helps prevent XSRF attacks. Ensures that during a user's session, browser requests sent to a JIRA server originated from that JIRA server. | Y | Y | Y | Y | Y |
| atlassian.xsrf.token | Session | End of session | Third Party | Helps prevent XSRF attacks. Ensures that during a user's session, browser requests sent to a JIRA server originated from that JIRA server. | Y | Y | Y | Y | Y |
| AWSALB | Persistent | 6 days | Third Party | AWS ELB application load balancer | Y | Y | Y | Y | Y |
| AWSALBCORS | Session | 6 days | Third Party | This cookie is managed by AWS and is used for load balancing. | Y | Y | Y | Y | Y |
| dtCookie | Session | End of session | First Party | This cookie name is associated with, software from Dynatrace, an application performance management (APM) software company. Their software manages the availability and performance of software applications and the impact on user experience in the form of deep transaction tracing, synthetic monitoring, real user monitoring, and network monitoring. | Y | Y | N | Y | Y |
| ens_privacy_accept_all | Persistent | 1 year | First Party | This Cookie stores information about the categories of cookies the site uses and whether visitors have given or withdrawn consent for the use of each category | N | Y | Y | N | N |
| ens_segment | Persistent | 1 year | First Party | This cookie is associated with Ensighten and our cookie consent and Tag management tool | Y | Y | Y | Y | Y |
| ens_timeOnSite | Persistent | 1 year | First Party | This cookie is associated with Ensighten and our cookie consent and Tag management tool | Y | Y | Y | N | N |
| ESURE_ENSIGHTEN_PRIVACY_BANNER_LOADED | Persistent | 364 days | First Party | This cookie is associated with Ensighten and our cookie consent and Tag management tool | Y | Y | Y | Y | Y |
| ESURE_ENSIGHTEN_PRIVACY_BANNER_VIEWED | Persistent | 364 days | First Party | This cookie is associated with Ensighten and our cookie consent and Tag management tool | Y | Y | Y | Y | Y |
| ESURE_ENSIGHTEN_PRIVACY_Marketing | Persistent | 364 days | First Party | This cookie is associated with Ensighten and our cookie consent and Tag management tool | Y | Y | Y | Y | Y |
| ESURE_ENSIGHTEN_PRIVACY_MODAL_LOADED | Persistent | 364 days | First Party | This cookie is associated with Ensighten and our cookie consent and Tag management tool | Y | N | N | Y | Y |
| ESURE_ENSIGHTEN_PRIVACY_MODAL_VIEWED | Persistent | 364 days | First Party | This cookie is associated with Ensighten and our cookie consent and Tag management tool | Y | N | N | Y | Y |
| ESURE_ENSIGHTEN_PRIVACY_Performance_and_Analytics | Persistent | 364 days | First Party | This cookie is associated with Ensighten and our cookie consent and Tag management tool | Y | Y | Y | Y | Y |
| fp_token_7c6a6574-f011-4c9a-abdd-9894a102ccef | Persistent | 364 days | First Party | Verification for device recognition and fraud protection | Y | Y | Y | Y | Y |
| io_token_7c6a6574-f011-4c9a-abdd-9894a102ccef | Persistent | 364 days | Third Party | Verification for device recognition and fraud protection | Y | Y | N | Y | Y |
| JSESSIONID | Session | End of session | Third Party | General purpose platform session cookie, used by sites written in JSP. Usually used to maintain an anonymous user session by the server. | Y | Y | Y | Y | Y |
| prevPage | Persistent | 0 days | First Party | Stores previous page navigation to allow users to navigate back and forth between web pages for functionality purposes | Y | Y | Y | N | N |
| receive-cookie-deprecation | Session | End of session | Third Party | Set by google as part of third party cookie phase out facilitated testing | N | Y | N | N | N |
| rxVisitor | Persistent | 729 days | First Party | This cookie is used to store an anonymous ID for the user to correlate across sessions on the world service. | Y | N | N | Y | Y |
| rxVisitor | Session | End of session | First Party | This cookie is used to store an anonymous ID for the user to correlate across sessions on the world service. | Y | N | N | Y | Y |
| rxvt | Session | End of session | First Party | This cookie is used to store two timestamps to determine session length and the end of a session. | Y | N | N | Y | Y |
| tenant.session.token | Session | End of session | Third Party | The purpose of this cookie is to create a unique session token | Y | Y | Y | Y | Y |
| tracking-preferences | Persistent | 364 days | First Party | The purpose of this cookie is to maintain the user's selected tracking preferences | Y | Y | Y | Y | Y |
These let the website collect information about how the website is used – e.g. which parts are visited the most or to flag any errors (this category includes some third-party cookies)
| Cookie name | Cookie type | Lifespan | First or third party | Description | esure.com | sheilaswheels.com | firstalternative.com | Our online portal | Our online quote journeys |
|---|---|---|---|---|---|---|---|---|---|
| _ga | Persistent | 729 days | First Party | This cookie name is associated with Google Universal Analytics - which is a significant update to Google's more commonly used analytics service. This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports. By default it is set to expire after 2 years, although this is customisable by website owners. | Y | Y | Y | Y | Y |
| _ga_7T5DLCCGJ2 | Persistent | 729 days | First Party | This cookie name is associated with Google Universal Analytics - which is a significant update to Google's more commonly used analytics service. This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports. By default it is set to expire after 2 years, although this is customisable by website owners. | N | Y | N | N | N |
| _ga_957FFLC10J | Persistent | 729 days | First Party | This cookie name is associated with Google Universal Analytics - which is a significant update to Google's more commonly used analytics service. This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports. By default it is set to expire after 2 years, although this is customisable by website owners. | Y | N | N | Y | Y |
| _ga_JPLKP5PT9G | Persistent | 729 days | First Party | This cookie name is associated with Google Universal Analytics - which is a significant update to Google's more commonly used analytics service. This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports. By default it is set to expire after 2 years, although this is customisable by website owners. | N | N | Y | N | N |
| _ga_NBHNBSV1EB | Persistent | 729 days | First Party | This cookie name is associated with Google Universal Analytics - which is a significant update to Google's more commonly used analytics service. This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports. By default it is set to expire after 2 years, although this is customisable by website owners. | Y | N | N | Y | Y |
| _gat_ga2 | Persistent | 0 days | First Party | Google Analytics Cookies | N | Y | N | N | N |
| _gat_gtag_UA_1234567_12 | Persistent | 1 days | First Party | Google Analytics Cookies | Y | Y | Y | N | N |
| _gid | Persistent | 0 days | First Party | This cookie name is associated with Google Universal Analytics. This appears to be a new cookie and as of Spring 2017 no information is available from Google. It appears to store and update a unique value for each page visited | Y | Y | Y | Y | Y |
| ai_session | Session | End of session | First Party | Description- Detects how many sessions of user activity have included certain pages and features of the app. | Y | Y | N | N | N |
| ai_user | Persistent | 1 year | First Party | Description- Used by Microsoft Application Insights software to collect statistical usage and telemetry information. The cookie stores a unique identifier to recognise users on returning visits over time. | Y | Y | N | N | N |
| ajs_anonymous_id | Persistent | 1 year | First Party | These cookies are generally used for Analytics and help count how many people visit a certain site by tracking if you have visited before. | Y | Y | Y | Y | Y |
| ajs_user_id | Persistent | 1 year | First Party | This cookie helps track visitor usage, events, target marketing, and can also measure application performance and stability. | Y | Y | Y | Y | Y |
| demdex | Persistent | 179 days | Third Party | This cookie helps Adobe Audience Manger perform basic functions such as visitor identification, ID synchronization, segmentation, modeling, reporting, etc. | N | Y | Y | N | N |
| dpm | Persistent | 179 days | Third Party | Adobe Audience Manager - data management platform uses this cookie to record information around synchronisation of IDs. | N | Y | Y | N | N |
| dtLatC | Session | End of session | First Party | This cookie name is associated with, software from Dynatrace, an application performance management (APM) software company. Their software manages the availability and performance of software applications and the impact on user experience in the form of deep transaction tracing, synthetic monitoring, real user monitoring, and network monitoring. | Y | N | N | Y | Y |
| dtPC | Session | End of session | First Party | This cookie name is associated with, software from Dynatrace, an application performance management (APM) software company. Their software manages the availability and performance of software applications and the impact on user experience in the form of deep transaction tracing, synthetic monitoring, real user monitoring, and network monitoring. | Y | N | N | Y | Y |
| dtSa | Session | End of session | First Party | This cookie is used to save action names across pages so that performance can be monitored across pages. | Y | N | N | Y | Y |
| intercom-device-id-g5jv9q34 | Persistent | 9 months | Third Party | This cookie identifies each unique device that interacts with the Messenger for security purposes. | Y | Y | Y | Y | Y |
| intercom-session-g5jv9q34 | Persistent | 1 week | Third Party | This cookie allows logged-in end users to maintain access to their past conversations even on pages where logged-in requests are not being sent. The cookie also supports Messenger analytics reporting. | Y | Y | Y | Y | Y |
| s_cc | Session | End of session | First Party | This cookie is used by Adobe Analytics to determine if cookies are enabled | Y | Y | Y | N | N |
| s_nr | Persistent | 2 years | First Party | This cookie stores the date of a user's visit to the site, and whether or not the visitor is new, or returning. | Y | Y | Y | Y | Y |
| ab.storage.userId.9de1e2db-c05a-45c4-b66d-45f0dd84bee8 | Session | 400 days | Third party | Used to determine whether the currently logged-in user has changed and to associate events with the current user. | N | N | N | Y | N |
| ab.storage.sessionId.9de1e2db-c05a-45c4-b66d-45f0dd84bee8 | Session | 400 days | Third party | Randomly-generated string used to determine whether the user is starting a new or existing session to sync messages and calculate session analytics. | N | N | N | Y | N |
| ab.storage.deviceId.9de1e2db-c05a-45c4-b66d-45f0dd84bee8 | Session | 400 days | Third party | Randomly-generated string used to identify anonymous users, and to differentiate users’ devices and enables device-based messaging. | N | N | N | Y | N |
| ab.optOut | Session | 400 days | Third party | Used to store a user’s opt-out preference when disableSDK is called. | N | N | N | Y | N |
| ab._gd | Session | 400 days | Third party | Temporarily created (and then deleted) to determine the root-level cookie domain, which allows the SDK to work properly across sub-domains. | N | N | N | Y | N |
| optimizelyEndUserId | Persistent | 179 days | First Party | Cookie set by the Optimizely website optimisation plaftform. This cookie is a unique user identifier. Optimizely cookies help deliver essential regulatory content. | N | N | N | Y | Y |
| _cls_s | Session | End of session. | Third Party | We use this cookie to improve customer experience and to help us understand our website activity. The session identifying cookie. This cookie also indicates whether the visitor is a new visitor to the website or an existing (returning) visitor. The visitor values are: 0: New visitor 1: Existing visitor The JavaScript Detector determines the visitor value based on by the presence of the _cls_v cookie (see the next row in this table). When the _cls_v cookie is present, the visitor is existing. When the _cls_v cookie is not present, the visitor is new. | N | N | N | Y | N |
| _cls_v | Persistent | The _cls_v cookie expires when one of the following occurs: The cookie has been present for the number of days specified in the visitorDaysToExpiration JavaScript Detector configuration (the default value is 1825 which is 5 years). Important: The browser may impose an expiry for persistent cookies that is shorter than specified by the configuration. For example, Chrome limits persistent cookies to a maximum expiry of 400 days. As a result, in Chrome browsers, the _cls_v cookie will expire in 400 days, even if the configuration is set to a higher value. The visitorDaysToExpiration configuration is set to a different value. When that configuration setting is changed, a new _cls_v cookie is set by the JavaScript Detector with the new expiry setting. The user clears browser cookies. See JavaScript Detector Configuration. | Third Party | We use this cookie to improve customer experience and to help us understand our website activity. The visitor identifying cookie. The JavaScript Detector will set this cookie if it is not present. | N | N | N | Y | N |
esure may at any time use a range of Marketing Cookies. These may be set by esure.com and its various technologies or third-party providers. These cookies help us target, measure and improve our digital activity to make your browsing experience on our website more personal. If you don’t wish to consent to this category, it’s important to note that you may still receive generic advertising or service messages, but they may be less relevant to you. But don’t worry, you will still be informed of important notifications about your account via other channels. (This category includes some third party cookies.)
| Cookie name | Cookie type | Lifespan | First or third party | Description | esure.com | sheilaswheels.com | firstalternative.com | Our online portal | Our online quote journeys |
|---|---|---|---|---|---|---|---|---|---|
| __tld__ | Persistent | 1 year | First Party | Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor’s preferences. | Y | Y | Y | Y | Y |
| _gcl_au | Persistent | 3 months | First Party | Used by Google AdSense for experimenting with advertisement efficiency across websites using their services. | Y | Y | N | Y | Y |
| _uetsid | Persistent | 0 days | First Party | This cookie is used by Bing to determine what ads should be shown that may be relevant to the end user perusing the site. | Y | Y | Y | N | N |
| _uetvid | Persistent | 389 days | First Party | This is a cookie utilised by Microsoft Bing Ads and is a tracking cookie. It allows us to engage with a user that has previously visited our website. | Y | Y | Y | Y | Y |
| AMCV_01C227E253D2592D0A490D4E%40AdobeOrg | Persistent | 729 days | First Party | This is a pattern type cookie name associated with Adobe Marketing Cloud. It stores a unique visitor identifier, and uses an organisation identifier to allow a company to track users across their domains and services. | Y | Y | Y | Y | Y |
| ar_debug | Persistent | 1 year | Third Party | This cookie is used by Google Ad Services to debug ads. | Y | Y | Y | N | N |
| dextp | Persistent | 180 days | Third Party | Audience Manager sets this cookie to record the last time it made a data synchronization call. | N | Y | Y | N | N |
| IDE | Persistent | 2 years | Third Party | This cookie is set by google to provide ad delivery or retargeting. | N | Y | N | N | N |
| MSPTC | Persistent | 364 days | Third Party | This cookie registers data on the visitor. The information is used to optimize advertisement relevance. | Y | Y | Y | N | N |
| MUID | Persistent | 364 days | Third Party | Identifies unique web browsers visiting Microsoft sites. These cookies are used for advertising, site analytics, and other operational purposes. | Y | Y | Y | N | N |
| optimizelyEndUserId | Persistent | 179 days | First Party | Cookie set by the Optimizely website optimisation plaftform. This cookie is a unique user identifier. Optimizely cookies help deliver essential regulatory content. | Y | Y | Y | N | N |
How to manage cookies
You can change your non-essential cookie preferences by:
- Navigating our Cookie Preference Centre (click button below)
- Going to your browser’s settings and adjusting cookie preferences
Going to the ‘Help’, ‘Edit’ or ‘Tools’ section in your browser and following the instructions provided by your browser
Please note, some web pages may not work if you completely disable all cookies, but many third-party cookies can be safely blocked. Also, if you switch off cookies via your browser, your device won't be able to accept cookies from any website, even essential cookies. So, you may struggle to get into any secure area of a website and, ultimately, won't get the best online browsing experience.
Email tracking and other technologies
We use web beacons or pixel tags in our emails to understand delivery and engagement...
This Cookie Notice was last updated on 17/02/2025.